Dec 17, 2014 Album was announce out of the blue 3 weeks prior to release No single was released. No track from the album was released or given to radio before the entire project came out Little to no promotion was done No interviews regarding the album were done until after the release date No television performances were done prior to the release of the album He sold 361,120 units, debuting with a number 1 album and also the highest selling rap album of 2014. The W is because he experimented with a very a-typical release schedule/strategy and it paid off.
Dec 17, 2014 Also helps that the album is great. I've never been a Cole fan, just heard him here and there, but decided to check out his new album. Certainly made me want to check out his music catalogue and become a fan.
