Oct 26, 2017See a lot of comments here saying Yelawolf should be mad that Ems gonna steal his thunder and why did paul do that etc .... Think about it for a sec. Being in marketing myself Paul might not be a marketing genius but he did a genius move with this one. Every blog and every Eminem fan is reposting his instagram post as reference. Now everybody (Non Yelawolf fans) know that trial by fire is coming out n thats what marketing is all about, creating awareness.
He basically used the hype around Ems expected album to promote Yelawolf as well which is much more than any yelawolf music video can do right now