Sep 12, 2025 at 7:15 PM Detroit’s own Obie Trice has signed with Conor McGregor’s Greenback Records. The UFC legend has been building his label quietly, and now he’s bringing in Slim Shady’s former protégé. The first drop under the new partnership is “TBH [To Be Honest]”, hitting all streaming platforms this Friday, September 12. Greenback Records recently put out Xzibit’s album Kingmaker, so the label is clearly moving with intent.
