Sep 12, 2025 at 7:15 PM Detroit’s own Obie Trice has signed with Conor McGregor’s Greenback Records. The UFC legend has been building his label quietly, and now he’s bringing in Slim Shady’s former protégé. The first drop under the new partnership is “TBH [To Be Honest]”, hitting all streaming platforms this Friday, September 12. Greenback Records recently put out Xzibit’s album Kingmaker, so the label is clearly moving with intent.
Sep 13, 2025 at 12:08 PM Truly a pairing. Man, I really liked Obie but his fall off has been rough. This song does nothing to make me think he's on a comeback. He sounds drunk as f--- or something.
Sep 13, 2025 at 12:17 PM Which is sad really because I think Xzibit genuinely put out a pretty good album which gave me hope this label wasn’t going to be s--- but it takes 2 to tango. Wondering how Bone Thugs will turn out since they signed first with the label but I haven’t heard anything new about their new music for a while.
Sep 13, 2025 at 4:57 PM Agree 100% good for McGregor giving these older artists another shot at hip hop career/album… Obie on Shady was great time, both albums and features…he killed it ideally Obie would get an Eminem feature to create any sort of hype…that was great time in hip hop….Eminem, d12, Obie trice and 50 / gunit….shady records
