Producer Zaytoven & Publicist Tamiko Hope Team Up For Motivational Album ‘Experience Hope...

Started by News, Dec 29, 2016, in Around the Blogs Add to Reading List

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  1. News
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    Dec 29, 2016
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    (AllHipHop Features) Many people have dreams of making it into the music business. Often times, it takes more than just talent in order to achieve success in such a highly competitive industry.

    Veteran publicist Tamiko Hope chose to offer her insights on turning ambition into action by releasing Experience Hope. The motivational audio project featured production by Zaytoven, Sonny Digital, DJ Spinz, and others.

    For the second edition of the series, Hope exclusively teamed with her longtime client Xavier “Zaytoven” Dotson to present even more information to aspiring creators and entrepreneurs. Experience Hope Vol. 2 includes the two Atlanta residents discussing topics such as mindset, work ethic, loyalty, and investing.

    “This project is an extension of a lecture series I started in 2015 called ‘Experience Hope.’ It’s an acronym for ‘Hearing Other People’s Experiences’ where I’d basically do a one-on-one interview in front of hungry, creative entrepreneurs held mostly at the music school SAE,” Hope explains. “Zay did one and left students wanting more. I’d never seen an audience so mesmerized and hanging on every word.”

    The German-born instrumentalist has a certified history in Hip Hop. Zaytoven’s production discography consists of hit records by Gucci Mane, Future, Drake, Migos, and more of rap’s upper echelon.

    Besides cultivating his own award-winning career, Zay also worked to help the next generation of producers foster their gifts. He released the From A To Zay book and hosted producer camps. Experience Hope Vol. 2 is an expansion of that educational mission.

    “I do producer camps throughout the year where I give information and show people how I make beats, but this project, which is really like a podcast with my beats in the background, is something that people can listen to at the gym, in the car, or wherever they are,” states Zaytoven.

    Not only did the “Used To This” beat maker contribute his personal know-how to Hope’s latest effort, Zay produced the entire project as well. That contribution is greatly appreciated by his partner.

    “I knew I wanted to collab with him after I did my first audio album of the same name to have him share his thoughts, wisdom, and advice on a larger platform,” adds Hope. “He offered to provide all the beats, which made me realize he really believed in the project.”

    ‘Experience Hope Vol 2’ Cover Art

    In addition, Experience Hope Vol. 2 serves as a quasi-biography of Xavier Dotson. The album’s “Intro” track lays out Zaytoven’s background and accomplishments. Then he continues to reflect on his life throughout the set.

    But just as importantly, the goal of the LP is to impart inspiration. It’s a collection of discussions designed to provoke the listener to move forward with his or her own aspirations.

    “It’s easy to get excited and get started when the motivation is high but you gotta keep going when you don’t feel inspired. Experience Hope gives you that extra push,” says Zaytoven. “I see me and Tamiko doing another volume.”

    Purchase Tamiko Hope and Zaytoven’s Experience Hope Vol. 2 on iTunes.

    Follow Tamiko Hope on Twitter @TamikoHope and Instagram @tamikohope.

    Follow Zaytoven on Twitter @zaytovenbeatz and Instagram @zaytovenbeatz.

    Stream Experience Hope Vol. 2 via Spotify below.


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