Jun 2, 2016

This isn't the first time he helped sell a product that killed people

 

Jun 2, 2016

It's 2003, maybe 2002. As an enterprising Redditer pointed out, longtime hip-hop exec Steve Stoute had recently launched his own ad agency, Translation (as in translating hip-hop culture for mainstream America) and one of his first major clients is McDonald's. The global burger giant wants to update its image, get younger, fresher, and Stoute's tasked with introducing a new jingle to the world.

Stoute brings in Justin Timberlake, who at the time was at Peak Justin Timberlake, to sing the jingle, and given that the Neptunes had just produced half of JT's solo debut album and their bright sonic style, Pharrell's the obvious choice to produce. Stay with me now.

So, it's 2003 and Pharrell Williams is working on a song. He needs a songwriter. Who's grindin right by his side at that time who could put pen to paper? That's right, King motherfucking Push wrote one of the most memorable commercial jingles of all-time.



Forget anonymous d--- dealers, writing a commercial jingle that goes on to run for over a decade is how you really end up with millions in the ceiling.

I feel safe assuming that, like the Hot 97 crew, your mind was blown by this information. Mine too. But after a very serious and intensive journalistic investigation (aka scrolling through YouTube) I learned that this is far from breaking news. The original 2003 ad also featured an extended, minute long version of the song complete with en fuego verses from Pusha, whose voice at the time would have been essentially unrecognizable to most of America. The vast majority of people who ever even saw the full spot must have just written him off as "some random rapper."

Ready to have your mind blown again?



Holy...sweet...baby...Jesus.

A young Pusha spitting bars about the power of a Big Mac to relieve the stress of a hard day at work is a real thing that really happened in real life. In retrospect we always should have known though. What better way to ensure your four-year-old niece is familiar with the feeling of chinchilla than some good ol' fashioned commercial writing?

 

Jun 2, 2016

Is that JT in the video? lol.

Pusha T still the GOAT though. f--- Hasman.

 

Jun 2, 2016

how is this corny? too stupid to read between the lines? this is deeper lyricism than Kendrick.

"Im lovin it, since i dont cook, ill just rock to the beat"
he loves that he longer has to cook crack and he can just show his skills rapping over beats

"at the end of the day, to releave the stress we add a little play"
selling Drugs and living in a poor environment in communities that were built to profit off their missfortune causes a lot of stress. to releave this stress a trauma caused by the hood life a d--- dealer, they add some partying at the end of the day.

"sometimes we have misshaps, you just overcome and adapt to setbacks"
sometimes your f---ing drugs get stolen, your homies get locked up, your homies get shot. all you can do in these situations is to overcome the setbacks of these missfortunes

"move your feet, rock to the beat, hungry for the music gotta eat"
hes telling you to move your feet rock to the beat and FEEL his music. He's hungry and he's gotta eat, rapping is how he'll achieve this.

"no guts no glory, looks like I stumbled in the wrong territory -I'm lovin it- looks like there's a slight change of plans this evening"
Alluding to a meet/deal gone wrong or, literally walking to territory owned by other dealers/gangs - his plans have now clearly changed and conflict is likely to occur

"my cars way too clean, if only I could start this fine piece of machine"
His car is clean, it's not flagged by Police (yet), it's literally clean because it's a luxury car - but he can't start it because he has to hotwire it.
(or if you want to go deeper, it's a car so foreign to someone from the hood a push-to-start button or anything different to key ignition, they wouldn't know how to start it.

FAST FORWARD 15 YEARS LATER

"I'm taking n----s lunch money"
everytime maccas says "im lovin it" in a commercial royalties go straight to pusha, royalty money is from maccas, maccas got the royalty money by selling lunch to n----s. He is literally taking n----s lunch money.


Like this guy man... Makes a rap verse reflecting d--- dealer/g---/criminal activities and did it so slyly he managed to get it into a maccas commercial? Pusha T is sooooo f---ing far ahead of his time. "trolling" wasn't a thing back then, but Pusha T would of been crowned the troll lord if he pulled the same stunt today. This is f---ing hilarious and f---ing amazing. Pusha T is an absolute f---ing god. holy s---.

WHAT A f---ing GOAT

 

Jun 2, 2016

I beat Ktt, s my d

 

Jun 2, 2016

He wrote the current song "Let me get a McPick 2"

The full version should be dropping soon. Here's a snippet:

Let me a get a McPick 2, I used to eat Mc D's cheeseburgers when I was gettin picked on just like you with a prick smaller than Caitlyn Jenner whooo!