Dec 10, 2017

He had a beard and he took a pic with 2 Chainz.

• No music video
• No radio-friendly or b-----r single
• A corny drug campaign that took no more than a second his core fans to figure out.
  
• A corny drug campaign that went over the casual listener's head.
  
• Fumbling the release date and getting beat out by rumors
• No Breakfast Club or radio at all? (Requires a telephone and <1 hour)
• Very little video interviews and television appearances
• No mixtape to hype the album
• No social media presence beyond the typical
• Two singles that pissed off half of his fan base
• Leaking a tracklist with questionable features and no context

It's 2017. People have short attention spans and a large volume of digital content. Most people are not going to investigate what the h--- is going like I am because they have lives. Either he's not trying to do PR or his team is failing him. The era has changed. In the era of social media, 1 month is like 4 months. Vanishing off the face of the earth for a few years helped Recovery become a best-seller, but in 2017, there are a lot of teenagers who never grew up in the early 2000's who aren't going to just hype his album because his name is on it.

 

Dec 10, 2017

Eminem never releases a mixtape for album releases. Lmao.