Kanye West Best Posts: Noah '40' Shebib praises 'Yeezus'

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    It's pretty clear when you breakdown the frequencies and look at their general structures. They used the same prefabricated highs and bass tones. Lots of sneaky treble on the back end. The rhythm sections both subvert the dogmas of the Lydian Chromatic Concept of Tonal Organization.

    Most people don't notice these things. You really have to understand the technical dimension of music.
     
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    Shebib spoke about Kanye West’s “Yeezus” album and said it was “one of the most ground-breaking albums of the last 10 years.”

    “I understand records that aren’t accepted generally by the public but are different and groundbreaking,” he said. “That’s the most important thing to me. That’s what I respect Kanye West for. That was amazing to me, and that album is amazing to me.”

    Noah Shebib, better known as 40, may not be a household name, but you’ve definitely heard his music.

    In a rare and candid interview, 40 – Drake’s right hand producer and engineer – spoke with Anthony Gordon, artist relations manager for Avid.

    Shebib spoke about Kanye West’s “Yeezus” album and said it was “one of the most ground-breaking albums of the last 10 years.”

    “I understand records that aren’t accepted generally by the public but are different and groundbreaking,” he said. “That’s the most important thing to me. That’s what I respect Kanye West for. That was amazing to me, and that album is amazing to me.”

    Also during the interview, 40 spoke about his beat making process. He says he usually starts out with a new composition by playing keys, whereas most hip-hop producers start with drum programming.

    “I go the other way, which is an interesting concept and possibly why my music sounds different from other people’s because I don’t rely on a groove as much as I rely on a melody,” Shebib said.

    40 rarely collaborates with rappers outside of Drake and his camp. In the interview, he said he’s never sent a rapper a beat. The only time he works with artists is when they’re collaborating in the studio together.

    He said he doesn’t have hundreds of beats on his computer like many hip-hop producers do. When he works with an artist, he starts a new production from scratch.

    Shebib also talked about how Lil Wayne’s popular song, “I’m Single” came about. He said he originally produced the track for Drake, who then took it to Lil Wayne. Wayne initially said he wasn’t feeling the track, but two weeks later he took the song from Drake.

    40 said “I’m Single” is of his favorite songs he’s ever produced.

    Check out the interview with Noah “40″ Shebib here:


    http://national.suntimes.com/national-entertainment/7/72/2075655/noah-shebib-40-interview
     
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