Feb 4, 2016 Welcome back to The Drake Effect, a weekly miniseries created by Fuse's Esteban Serrano in which we explore the various ways Aubrey Graham has singlehandedly shifted hip-hop culture. The second installment, "The Co-Sign," features thoughts from Drizzy, Tinashe, Kendrick Lamar, Hot 97's Bobby Trends, Genius' Rob Markman and YouHeardThatNew's Low Key. Ever since a multi-song Lil Wayne endorsement vaulted him to fame on the So Far Gone mixtape in 2009, Drake has been surgically accurate with his choices of who to work with and when. "I was actually blessed enough to really collaborate with my friends, with people I care about and love, and people who I share the joys of music with," Drake tells Fuse in an archival clip. Examples of the Drake stamp, now powerful enough to kickstart entire careers overnight, include his remixes of Tinashe's "2 On," Migos' "Versace" and Fetty Wap's "My Way." He also brought A$AP Rocky and Kendrick Lamar on the Club Paradise Tour back in 2012, in support of Take Care. Rob Markman calls the Drizzy co-sign "mutually beneficial." He goes on: "I think it keeps Drake relevant—'I'm gonna help them take it over the top, and it's gonna keep me on radio without me having to roll up my sleeve and show you the tricks that I'm holding for my next album." "He knows what he's doing, man," adds Bobby Trends. "Picking all the right artists to do all the right things with. And he's smothering everybody like hot, thick gravy."
Feb 4, 2016 Nope. Nearly all of his "cosigns" are him jumping on a wave that is about to explode. So it looks like he actually had a hand in them blowing up
Feb 4, 2016 Absolutely nothing wrong with that. There is literally no downside to that at all and has proven to be extremely mutually beneficial. Edit: Although I wouldn't put Fetty in that equation. Out of all of those mentioned he was already blown up the most with Trap Queen.
Feb 4, 2016 He's stealing someone else's shine right before it blows up. Also lets say there is nothing wrong with it, it still doesn't mean Drake is putting any of them on. This article is hinting at that without drake these artists wouldn't be where they are. That's wrong
Feb 5, 2016 Who's shine has he stolen? Can you honestly sit here and say that all of those above mentioned artists don't clearly have their own fanbase? And the article is not saying that, it's more emphasizing the timing in which they blew up after Drake's cosign.
Feb 5, 2016 They were going to blow up without Drakes cosign. Drake knew that and jumped on a remix or took them on tour, etc. so it made it look like he had a hand in them blowing up. And kept his name relevant. He didn't "help" them at all with those remixes, in fact I could say it hurt them because it took the spotlight away from the original artist Fetty Wap didn't need him on My Way. Migos didn't need him on Versace ASAP and Kendrick didn't need to go on tour with him. They were all well on there way to get to the point they are at now, without drake
Feb 5, 2016 I just don't really get your point. None of them needed him, but My Way got on Trap Queen levels after Drake. Most people outside of ATL and hard trap fans didn't know wtf a Migos was until Versace. And ASAP and Kendrick did go on tour with him, benefited by capturing a sizeable amount of Drake fans, and then still went on to have extremely strong, Drake independent careers. It's like you're searching as hard as possible to find some fault in Drake for that but there literally is none. You just don't like Drake.
Feb 5, 2016 1. i like drake 2. how do you not get my point that all these guys would be in the same position they are today with, or without Drake. If anything he accelerated their careers a tiny bit. He capitalized more off the remixes than the other artists
Feb 5, 2016 The very first point I made was that he accelerated their careers, even if it was "a tiny bit". I literally said word for word "And the article is not saying that, it's more emphasizing the timing in which they blew up after Drake's cosign." You ignored that and went on a rant which is why I was confused.
Feb 5, 2016 imo the artists were going to blow up at that time anyway. With the exception of Tinashe. The article says he kickstarted all their careers, which is false. Like i said, Drake capitalized on hopping on songs that were going to blow up anyway. And bringing ASAP and Kendrick on tour had nothing to do with them blowing up. thats all im saying
