Feb 19, 2016 Tidal has a sleek design and their curated playlist are pretty good. The pricing is too high and they need a larger catalog. They're all racing to find the next big artist to milk. There's a lot of opportunity to expose local talent and different regions. Vice is kind of exploring this direction with their mini documentaries. Their recent one with Kendrick is pretty bad. Nicely shot but the interviewer is annoying.