Feb 24, 2016 Kendrick Lamar's "To p---- A Butterfly" Sales Skyrocketed After The Grammys Kendrick Lamar got a massive boost after his legendary Grammy performance. If you are disappointed that Kendrick Lamar did not win Album of the Year, Song of the Year, or Best Music Video, take solace in the fact that To p---- a Butterfly album sales are up a whopping 411% since the Grammys. According to HDD virtually every album received a boost in sales in the week after the Grammys. Only two albums received a bigger boost than TPAB: Alabama Shakes' Sound & Color (nominated for Album of the Year)is up 494%; Tori Kelly's Unbreakable Smile (nominated for Best New Artist) is up 418%. Source: http://www.hotnewhiphop.com/kendric...skyrocketed-after-the-grammys-news.20314.html
Feb 24, 2016 I'm not sure about what the total sales are now, but in the week following the Grammys he sold an additional 32,594 units. I think this might include streaming though, I'm not entirely sure.
Feb 24, 2016 I'm not sure if it would boost sales dramatically. Also, I don't think Kendrick should release a deluxe edition of TPAB until the album's tenth anniversary or something.
