Jan 1, 2020 Plush toys are generally designed for children and babies. Cute toys are definitely more popular than ugly ones in the market. No child would like to play with ugly looking plush toys. That’s the reason why these toys look so adorable and huggable. They are also found (fnaf plush at cuteplushies.net) in pastel colors as flashy colors might not work well for this age-group. If you analyze the market trends, you will find out that people always expected soft toys to be cute. The person who decided that plush toys should be cute clearly understood what customers are looking for in soft toys. If they were ugly, nobody would get attracted to them, and attraction is very important to sell something. AND Who decided that plush toys should be cute?