Oct 23, 2017 A$AP Rocky Talks New Album, Under Armour Deal, and His Deep Love of Flowers When we met in London for the GQ Style cover s---t, Rocky was deep in his work zone, trying to finish the record. He was keeping his phone turned off, more or less, so he could try to complete the LP before jumping to Milan for the Gucci runway show and then returning to the States for a long tour with the Mob. He's 29 now—he's seen a lot, and even his friends have questions about where he's been and where he's going next. What's your number one priority? Right now, it's music. Last year was businesses and developing all our new artists. Playboi Carti went platinum. Smooky MarGielaa is on the rise. Twelvyy album came out. A$AP Ferg mixtape came out—he always got number ones and bangers. Nast, Addie, up next. Cozy Tapes Vol. 2 is out right now. Now it's all about me making music again. What do you say to people who say that you're “more fashion than music”? I can see why they think that sometimes. I really wanted to take time out to show people I was an entrepreneur. I'm a businessman—you gotta take me serious. I can't help that I look good doing it. But if you just look at my catalog from this year, everything I get on, I body. I'm selective about what I get on. I'm particular. I wasn't really featuring with other artists. But this year, I'm showing n----s stop playing me, stop sleeping on me. I'm the god of this ****. So when we saw you in London recently, you were on a phone-off lockdown, making an album. What was the vibe—the starting point for the new album? My new album is really about testing new sounds. People are scared to test new sounds, so they go with what's current 'cause it's the easy thing to do. The top 100 songs sound a certain way. People cater more to that because it's a bigger demographic behind that, or it's a guaranteed demographic behind that. I prefer to experiment and have my crowd grow with me and to reach new crowds. I don't just rap—I actually make music. That's why it takes time. These sonics represent me. Did you go to London for the sound of London, or was it more just getting away so you could focus? Both. London has a cool sound. I always record in London. But I needed to get away. London's my second home. When do you want to put the album out? ASAP—no pun intended. This year? Yes, sir. You've been wearing a lot of yellow recently—shoelaces, hoodies, et cetera. What's the deal? You ask a lot of questions. I'm just preparing for a final test, that's all. https://www.gq.com/story/asap-rocky-gq-style-cover-story
Oct 23, 2017 My new album is really about testing new sounds. People are scared to test new sounds, so they go with what's current 'cause it's the easy thing to do. Testing so so soon...
Oct 23, 2017 sounds outta this world but that s--- he posted in 2016 we don't even know if the album still sounds like that, I just can't trust this man to not sound like Carti s--- is really sad actually
