Dec 10, 2017 He had a beard and he took a pic with 2 Chainz. No music video No radio-friendly or b-----r single A corny drug campaign that took no more than a second his core fans to figure out. A corny drug campaign that went over the casual listener's head. Fumbling the release date and getting beat out by rumors No Breakfast Club or radio at all? (Requires a telephone and <1 hour) Very little video interviews and television appearances No mixtape to hype the album No social media presence beyond the typical Two singles that pissed off half of his fan base Leaking a tracklist with questionable features and no context It's 2017. People have short attention spans and a large volume of digital content. Most people are not going to investigate what the h--- is going like I am because they have lives. Either he's not trying to do PR or his team is failing him. The era has changed. In the era of social media, 1 month is like 4 months. Vanishing off the face of the earth for a few years helped Recovery become a best-seller, but in 2017, there are a lot of teenagers who never grew up in the early 2000's who aren't going to just hype his album because his name is on it.
Dec 10, 2017 EMINEM IS THE GREATEST RAPPER EVER STFU FOR SLANDERING HIM but you're kind of right. It'll be an achievement if it even sells 300k first week.
Dec 10, 2017 I disagree with the bold. Only Eminem fans on forums managed to figure out the campaign. I have many friends who enjoy the music but don't browse online and didn't no. It was a cool and creative way to get the word out. Plus it took us about a week as it aired on SNL. The campaign was purely a reveal of album name, nothing else. WoW live at SNL and the awards nearly as the same weighting as a music video itself. He gets torn apart online for having radio-friendly singles and now he gets criticised for not having one - he can't win with you can he? Sorry but I feel your list of reasons is fairly emotionally based, however do agree with some points. I read this as It's almost like you feel that you need an explanation for the whole release/marketing plan.
Dec 10, 2017 There are millions of people who bought Recovery, heard a few songs from MMLP2 and then forgot he even existed for four years. Why not use those dollars to do something that would actually reach a larger volume of people? It seems like he kind of tried to do something similar Jay-Z's 444 billboards. Except it reached less people and wasn't nearly as cryptic. The SNL video (nor the description) didn't even promo the album at all. How were people less Em-literatre supposed to know this was for an album? I'm not saying he didn't have PR for an album, but it wasn't organized cohesively. Why be silent on the album and try to promote it at the same time? I personally enjoyed both songs. However, from a marketing standpoint, they didn't excite a ton of people for the album. WOW was very successful, but how were people supposed to know it was for an album (and not just a one-off like Phenomenal)? At least with Untouchable, we have an album cover and a name visible for everyone to see, but it took too long. I read this as It's almost like you feel that you need an explanation for the whole release/marketing plan. Click to expand...I'm aware of what they were trying to do. They were trying to stir up conversation with bizarre and mildly controversial headlines: a mystery drug campaign, a Trump diss, Em growing a beard, Em hanging out with 2 Chainz and a Trump diss. None of these elements were bad in and of themselves. They were good setups that weren't followed upon much. They got people's attention on Eminem briefly, but didn't hype them for an album.
Dec 10, 2017 they ruined the promo with pushing back the album, and the medicine theme was also a waste of money.
Dec 10, 2017 @King Tadpole didn't want to quote your response to keep page size good, but your points are fair. At the end of the day, Eminem as a brand/artist sells itself and I don't think they need to agressively advertise for Revival to be a top 10 selling album in 2017 (even with 2 weeks remaining).
Dec 10, 2017 Also worth noting that marketing has evolved considerably since his last album releases. Instagram is the most underrated sales tool out there at the moment.
Dec 11, 2017 i agree with OP, i think they ( the marketing department/PR department) did a horrible job adopting to 2017/streaming era rules
Dec 11, 2017 It’s because the album is trash but Paul wants money so he’s making eminem put it out. So eminem is trying to put it out under the radar as much as possible
Dec 11, 2017 We get the same discussion/thread before every single album release. Shady Records/Paul are just not good at marketing and Em is a puppet with little influence on anything, especially compared to other rappers like Kayne, Kendrick, etc.
Dec 11, 2017 You forgot to mention when they made the trevor video, they said it was an album and not a drug, like no s---?
Dec 11, 2017 I agree. The campaign seemed fascinating at first but then it went nowhere and no video was another big disappointment. Walk on Water, while having self-awareness lacks musical enjoyability. Untouchable is okay but a little rough around the edges too musically.
Dec 11, 2017 I don't really care. It's 3 days away fam. I just want the music and a great album. Also... the interview with Rubin on that podcast was more interesting than the usual TV & Radio trash he does - where he just says generic s--- because he's uncomfortable, because he's on a very mainstream stage, or in a hip-hop setting so he just tries to sound cool and act stupid in front of his friends. That podcast interview is one of his best - along with the NPR interview. Settings like that - where they have smart discussions suit him perfectly and those are two of his most interesting interviews, as he speaks candidly and reveals his intelligence again. As, with all the s-----y usual interviews he does usually, it's started to feel like in recent years 'is Em getting dumber?', because he'd just say diplomatic, boring s---. The Rubin podcast interview > All Recovery era interviews.
