Jun 27, 2017 http://www.xxlmag.com/video/2017/06/sonny-digital-union-producers/ By Bryan Hahn June 26, 2017 5:01 PM Most, if not all, of your favorite hip-hop songs wouldn’t be the same without their producers. But most never know the people behind the beat if they don’t hear a producer drop or read the song credits. Sonny Digital has become one of hip-hop producers’ staunchest spokesperson to rectify that. In a new video on Twitter this morning, Sonny let off steam regarding the lack of appreciation producers get. The series of video clips opens with a question most likely posed in light of the 2017 BET Awards last night. “Legit question: Why don’t producers get nominated for s--- and we do all the f---ing basework and s---, though? Don’t get no awards,” says Sonny. He continues, “Don’t get no recognition. All the artists just sweet up our everything.” If you look at the list of categories for the BET Awards, there is none for Producer of the Year or something comparable. He went on to explain why he decided to pick up the mic in his career instead of just producing: “Real s---, that’s why I’m not on my producer s--- like that no more because even why I was trying to be on my producer s---, they wasn’t trying to give me the credit. I was putting up the points. They wasn’t giving me credit for this s---. Now with me rapping, I got my own voice and s---.” Sonny is part of a handful of producers who have switched to rapping as well, including Knox Brown, Young Chop and FKi 1st. Sonny Digital closes with a call for more respect to all producers: “All I’m saying, y’all need to start respecting the producers a little more, big or small, in between. It don’t matter. They all making all the sounds to this s---.” The text of the tweet says that he plans on working on a union for producers to resolve all of the above-mentioned problems. You can watch the video below.
Jun 27, 2017 I really like Sonny his song wit 50 is 50's best song in years imo, too bad Kanye finessed him
Jun 27, 2017 Was originally Sonny's song and 50s was a remix until it popped off. Sonny's version is on YouTube
Jun 27, 2017 Yeah I know but 50's version is great imo, best recent song other than 9 shots- forgot abt that one
Jun 27, 2017 Yup, best thing to do is produce your own s---, make your own album and own everything, if it was only so easy tho, lot of f---ing snakes in the big leagues. Only heard I'm the man from Sonny tho and your right best thing from 50 off the kanan tape
Jun 27, 2017 No that's actually a terrible idea, you need others to push your creativity, Look at Russ and how his album was received
Jun 27, 2017 Depends on the person I suppose , look at the impossible kid and skeleton, and el p's career, lots of indie rappers work with one or two producers for a single album dunno what way they figure the money out but I believe they would be fairly well compensated, prhyme is a perfect example of doing it to a large audience just the 3 of em. I do realise ya need a certain level of exposure from working with others tho
Jun 27, 2017 this has always been the way in music tho or any other behind the scenes position in media its a nice thought but eh i mean its not like its hard making trap beats anyways lol he's a weird guy to be figure heading this movement
Jun 27, 2017 sure in rainbow land idk man really its a nice thought but its just the entertainment industry the lighting guy no matter how amazing he is will never get the shine channing tatum does either its just like that i agree it would be nice to have some extra awards but then again who the f--- actually cares about awards edm is mostly instrumental though lol cmon not a fair example at all
Jun 27, 2017 r u really comparing music production to the lighting on a set ffs skrillex, jack u, major lazer, zedd, calvin harris etc. etc. ????
Jun 27, 2017 I mean lighting could make a scene the way a beat could, but yeah I guess a DOP is a better comparison to draw. A handful of names means nothing the overwhelming majority of edm is still without real vocal parts
Jun 27, 2017 Biggest Vocal trance artist of all time next to Tiesto he does both There back from the 90's tho get out of your house, go to a nightclub and see for yourself all the "vocal EDM" they play
Jun 27, 2017 i know faithless b you naming one more dance music artist that uses vocals doesnt make the point lol im a dj please trust ik what im talking about you seriously more "edm" songs have vocals than not?